04. PepsiCo 'Born In the Carolinas'
To celebrate Pepsi’s 125th anniversary – and its founding in NC – we created a brand identity and digital campaign focused on reaching millennials and young adults in the Carolinas.
Campaign
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Branding
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Social Media
Role
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Junior Designer
‘Born in the Carolinas’ captures the journey from Pepsi’s first days in New Bern, while celebrating Pepsi’s continued presence in both NC and SC, and the stories along the way. By crafting a distinct personality, but still resembling the larger Pepsi brand, BITC is creating connection by doing what Pepsi has always done - bringing joy to the place we all call home.
This campaign focused on paid and organic social, in addition to a marketing microsite experience, resulting in 15M+ impressions and a 13.7% engagement rate.
Creative Director
Art Director
Executive Creative Director
Lucas Fitzpatrick
Kara Sanborn
Austin Scott
Case Studies
04. PepsiCo 'Born In the Carolinas'
05. NRG 'You've Got the Power'
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