Daylist

  • Unconditional Magdalena Bay

  • Raspberry Beret Prince

  • Tied Up Leisure

  • Millionaire Kelis, André 3000

  • Love Affair Larry Lovestein & The Velvet Revival

  • Slide Calvin Harris, Frank Ocean, Migos

  • Headshots (4r da Locals) Isaiah Rashad

  • Lights Up Flight Facilities, Channel Tres

  • Oh Honey Delegation

  • Voodoo? L'Impératrice

  • Slip Away Clarence Carter

  • Let Me Blow Ya Mind Eve, Gwen Stefani, Stevie J

  • Laws of the Universe Toro y Moi

  • Never Gonna Give You Up The Black Keys

  • I've Never Found a Girl Al Green

  • Her Eyes Are a Blue Million Miles Captain Beefheart & His Magic Band

  • Until the End Onra

  • Drip Triathalon, The Marías

  • YOU'RE THE ONE KAYTRANADA, Syd

  • Spooky Dusty Springfield

  • Galaxy Surfing Jadu Heart

  • Hands On Planet Giza, JMF

  • Take It Or Leave It The Strokes

  • Before the Night is Over Joe Simon

  • Pitch In OnA Party DJ Quik

  • Kick, Push Lupe Fiasco

  • Something Kinda Funny Spice Girls

  • This Must Be the Place (Naive Melody) Talking Heads

  • Oh! Sweet Nuthin' The Velvet Underground

  • Fuck Me Pumps Amy Winehouse

Work

About

Odds & Ends

Daylist

  • Unconditional Magdalena Bay

  • Raspberry Beret Prince

  • Tied Up Leisure

  • Millionaire Kelis, André 3000

  • Love Affair Larry Lovestein & The Velvet Revival

  • Slide Calvin Harris, Frank Ocean, Migos

  • Headshots (4r da Locals) Isaiah Rashad

  • Lights Up Flight Facilities, Channel Tres

  • Oh Honey Delegation

  • Voodoo? L'Impératrice

  • Slip Away Clarence Carter

  • Let Me Blow Ya Mind Eve, Gwen Stefani, Stevie J

  • Laws of the Universe Toro y Moi

  • Never Gonna Give You Up The Black Keys

  • I've Never Found a Girl Al Green

  • Her Eyes Are a Blue Million Miles Captain Beefheart & His Magic Band

  • Until the End Onra

  • Drip Triathalon, The Marías

  • YOU'RE THE ONE KAYTRANADA, Syd

  • Spooky Dusty Springfield

  • Galaxy Surfing Jadu Heart

  • Hands On Planet Giza, JMF

  • Take It Or Leave It The Strokes

  • Before the Night is Over Joe Simon

  • Pitch In OnA Party DJ Quik

  • Kick, Push Lupe Fiasco

  • Something Kinda Funny Spice Girls

  • This Must Be the Place (Naive Melody) Talking Heads

  • Oh! Sweet Nuthin' The Velvet Underground

  • Fuck Me Pumps Amy Winehouse

Work

About

Odds & Ends

05. NRG 'You've Got the Power'

For a full 360 campaign, we brought NRG's brand to life with the ‘You've Got the Power’ campaign across broadcast, OTT, and digital video channels.

Bringing NRG's bold color palette to life, we visualized energy and the simplicity of making the switch in your energy provider.

360 Campaign

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Branding

Role

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Junior Designer

NRG Energy is a leading energy provider serving the eastern United States and Texas. Our award winning campaign spanned from awareness driving broadcast and radio to conversion focused digital ads and special offers.

NRG Energy is a leading energy provider serving the eastern United States and Texas. Our award winning campaign spanned from awareness-driving broadcast and radio to conversion-focused digital ads and special offers.

For the digital portion, we utilized tactics such as programmatic display, paid social, audio, and interactive ads to target and move audiences from awareness to enrollment. Our team optimized conversions through data and insights, with updated creative based on top performing ads, and messaging honed toward the highest converting audiences.

For the digital portion, we used tactics like programmatic display, paid social, audio, and interactive ads to target and move audiences from the awareness phase to enrollment.

We extended the campaign into digital and traditional out of home including billboards and a takeover of the SEPTA mass transit system in Philadelphia. Our bright, bold campaign was impossible to miss with an array of ads that highlighted NRGs rewards offerings and a versatile design system that created consistency in messaging and stunning visual appeal.

We extended the campaign into digital and traditional out of home, including billboards and a takeover of the SEPTA mass transit system in Philadelphia and our bright, bold campaign was impossible to miss with ads that highlighted NRG's rewards offerings and a versatile design system for messaging consistency and stunning visual appeal.

Art Director

Copywriter

Motion Designer

Creative Director

Executive Creative Director

Kara Sanborn

Katie Touissant

Caleb Roenigk

Lucas Fitzpatrick

Austin Scott

Case Studies

01. Alaris Acquisitions

02. Union

03. GoBallantyne

04. PepsiCo 'Born In the Carolinas'

05. NRG 'You've Got the Power'

© 2026 Morgan Walton