05. NRG 'You've Got the Power'
For a full 360 campaign, we brought NRG's brand to life with the ‘You've Got the Power’ campaign across broadcast, OTT, and digital video channels.
Bringing NRG's bold color palette to life, we visualized energy and the simplicity of making the switch in your energy provider.
360 Campaign
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Branding
Role
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Junior Designer
NRG Energy is a leading energy provider serving the eastern United States and Texas. Our award winning campaign spanned from awareness driving broadcast and radio to conversion focused digital ads and special offers.
For the digital portion, we utilized tactics such as programmatic display, paid social, audio, and interactive ads to target and move audiences from awareness to enrollment. Our team optimized conversions through data and insights, with updated creative based on top performing ads, and messaging honed toward the highest converting audiences.
We extended the campaign into digital and traditional out of home including billboards and a takeover of the SEPTA mass transit system in Philadelphia. Our bright, bold campaign was impossible to miss with an array of ads that highlighted NRGs rewards offerings and a versatile design system that created consistency in messaging and stunning visual appeal.
Creative Director
Art Director
Copywriter
Executive Creative Director
Lucas Fitzpatrick
Kara Sanborn
Katie Touissant
Austin Scott
Case Studies
05. NRG 'You've Got the Power'
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