05. NRG 'You've Got the Power'
For a full 360 campaign, we brought NRG's brand to life with the ‘You've Got the Power’ campaign across broadcast, OTT, and digital video channels.
Bringing NRG's bold color palette to life, we visualized energy and the simplicity of making the switch in your energy provider.
360 Campaign
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Branding
Role
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Junior Designer
NRG Energy is a leading energy provider serving the eastern United States and Texas. Our award winning campaign spanned from awareness driving broadcast and radio to conversion focused digital ads and special offers.
NRG Energy is a leading energy provider serving the eastern United States and Texas. Our award winning campaign spanned from awareness-driving broadcast and radio to conversion-focused digital ads and special offers.
For the digital portion, we utilized tactics such as programmatic display, paid social, audio, and interactive ads to target and move audiences from awareness to enrollment. Our team optimized conversions through data and insights, with updated creative based on top performing ads, and messaging honed toward the highest converting audiences.
For the digital portion, we used tactics like programmatic display, paid social, audio, and interactive ads to target and move audiences from the awareness phase to enrollment.
We extended the campaign into digital and traditional out of home including billboards and a takeover of the SEPTA mass transit system in Philadelphia. Our bright, bold campaign was impossible to miss with an array of ads that highlighted NRGs rewards offerings and a versatile design system that created consistency in messaging and stunning visual appeal.
We extended the campaign into digital and traditional out of home, including billboards and a takeover of the SEPTA mass transit system in Philadelphia and our bright, bold campaign was impossible to miss with ads that highlighted NRG's rewards offerings and a versatile design system for messaging consistency and stunning visual appeal.
Art Director
Copywriter
Motion Designer
Creative Director
Executive Creative Director
Kara Sanborn
Katie Touissant
Caleb Roenigk
Lucas Fitzpatrick
Austin Scott
Case Studies
05. NRG 'You've Got the Power'
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