02. Union
In an effort to reactivate our social media presence, and reinvigorate our process for posting, we refreshed the visual identity of Union's social branding.
Organic Social
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Branding
Role
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Design & Art Direction
The refresh centered around type as a focal point in designs, as well as color and iconography, with inspiration pulled from Bauhaus and mid-century modern design.
Our goal was to create a flexible design system that balanced Union's larger brand identity – mostly monochromatic and not the most visually engaging for social – with our eventual rebrand to Valtech, which was also undergoing its own visual rebrand.
Junior Designer
Design Director
Copywriter
Kylie Wilkins
Matt Taylor
Will Fullington
Case Studies
02. Union
05. NRG 'You've Got the Power'
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