03. GoBallantyne
In support of a refreshed visual identity, we redesigned the GoBallantyne site to focus on simplicity and usability for both renters and retailers - leading to a dynamic site with reinforced visual and informational hierarchy.
Website
/
Branding

Role
/
Designer
Our redesign centered GoBallantyne's refreshed branding to create a cohesive site experience through the use of color, icons, and a user-focused design.
Our goal was to create a refined site that appealed to prospective and current tenants, within both the business and residential spheres, without alienating either audience; as well as create brand consistency digitally to align with GoBallantyne's updated visual identity.
Associate Design Director
Senior Visual Designer
Matt Taylor
Matt Sanchez


Case Studies
03. GoBallantyne
05. NRG 'You've Got the Power'
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