03. GoBallantyne

In support of a refreshed visual identity, we redesigned the GoBallantyne site to focus on simplicity and usability for both renters and retailers - leading to a dynamic site with reinforced visual and informational hierarchy.

Website

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Branding

Role

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Designer

Our redesign centered GoBallantyne's refreshed branding to create a cohesive site experience through the use of color, icons, and a user-focused design.

Our goal was to create a refined site that appealed to prospective and current tenants, within both the business and residential spheres, without alienating either audience; as well as create brand consistency digitally to align with GoBallantyne's updated visual identity.

Associate Design Director

Senior Visual Designer

Matt Taylor

Matt Sanchez

Case Studies

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